SEO / Search
Capture and shape qualified intent.
GROW / MEASURABLE COMMERCIAL SYSTEMS
Engineer growth as a feedback loop.
Search, paid acquisition, conversion, commerce and analytics work as one commercial system. MYTH measures where value is created, where it leaks and what should change next.
COMMERCIAL LOOP / 02
Every stage informs the next decision.
Optimization returns evidence to intent and acquisition. The loop is the unit of analysis—not an isolated channel.
01Intent
02Acquisition
03Experience
04Conversion
05Revenue
06Analytics
07Optimization
INSTRUMENTS / 03
Capabilities inside the growth system.
Each capability has a commercial job. The mix changes with the constraint, market and available evidence.
Google Ads / Paid Acquisition
Buy demand with controlled targeting and measurement.
Conversion
Reduce friction between intent and action.
Analytics
Connect behavior, conversion and commercial signals.
Commerce Growth
Coordinate discovery, merchandising, acquisition and revenue.
DIAGNOSTIC LEDGER / 04
Where is value leaking?
Evidence should narrow the next decision rather than decorate a report.
M-01Demand matches intentMeasure
M-02Experience resolves uncertaintyObserve
M-03Conversion maps to valueAttribute
M-04Revenue informs optimizationLoop